The Diversity of Corporate Films and Videos

It doesn’t matter if you would like to present scientific or educational information, which is frequently done with an instructional film, or if you would like to induce emotions, such as the desire to buy something. Film productions are often conducted and videos occur in all kinds and facets.

The technical execution and project management of these video productions are similar for most production formats, however different aspects must be considered.

This blog entitled “diversity of corporate films and videos” is the German translation of the blog “Facetten der Produktionsformen”, which is published on the German film production side www.nageldinger-film.de. The objective is to present corporate formats associated with the medium video and in the later issues technical aspects related to film and video productions as well. If you consider a film or a video to be produced by a film production company then you need to decide on the style. Combinations are possible as well. You might want to portray your company in the first minute and later present your products or services.

The following production styles or formats are frequently used:

• Instructional film, training video or training film
• Image film
• Product video or product presentation
• Industrial film
• Fair film / Exhibition film
• Enterprise film
• Event film
• Video Viral
• Publicity films, like e.g. Infomercials or TV-spots

Source: http://www.nageldinger.com/video-production-corporate-film-video/