Networking is among the best uses of time for any entrepreneur or manager. The returns are not just monetary. Most of the time, networking is free and provides you with the opportunity to interact with like-minded individuals. When you attend the right event, they are full of people who you can work with or learn […]

It’s a new brand world. That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, […]

Personal branding is about creating the externally facing identity that an organization has as a business project. Branding is very important. No matter what we might like to believe, people do not buy things for rational reasons. They do so for emotional ones. Even if they go out and do an elaborate comparison between the […]

Any organization can benefit enormously by creating a brand that presents the company as distinctive, trusted, exciting, reliable or whichever attributes are appropriate to that business. A brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the […]